Our bodies see fat as the fuel for survival: it is the richest source of energy, with more than twice the energy per gram than any other nutrient. Alcohol is the only other substance that comes close. It is this biological respect for fat that makes it so hard for people to defeat fat cravings; we have a basic instinct to eat fat. Most Americans have crossed wires when it comes to fats. Because of bulging waistlines, most battle with fat-phobia and fat-craving. The human body is programmed to crave fats; without essential fats and fatty nutrients, animals and humans cease to thrive. Omega-3 and omega-6 fats from flaxseed and cold-water fish were found to be essential for human health by physiologists in the 1930s.
Foods high in dietary fiber such as bran cereals and wholemeal breads are suggested as ideal tools for dampening a fat craving.
There is an emerging link between stress and people's desire to eat fatty foods. People under pressure often tend to reach for the fatty foods – they are "comfort foods". In order to combat this we need to manage our stress levels better and practise pausing before reacting to stress triggers.